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A Japanese farmer runs the most exclusive farm in France. Just outside of Paris, Asafumo Yamashita, former boxer and semi-pro golfer, has his elite little vegetable farm nestles near  Les Mureaux. Not a trace of bitterness from the spinach leaf’s tip to its light, fragrant stem. Top chef Eric Briffard wouldn’t dream of cooking these crisp [...]

What is it about brands that makes people stupid? That can’t be answered here. It would take several books, many of them already written. It’s a flaw in our DNA is the short answer. In fact, some very smart people get stupid about brands. To have class is not to have brands. This should be [...]